Ads promoting Islam are to be placed on New York subway cars in September.
The campaign is to feature ads on 1,000 of the subway system's roughly 6,200 cars. The main sponsor is a grass-roots organization, Islamic Circle of North America.

The ads, simple black-and-white panels, will feature key words or phrases about Islam on one side of the panel such as "Head Scarf?" or "Prophet Muhammad?" and the words "You deserve to know" along with the Web site address WhyIslam.org on the other side.The idea is to evoke certain thoughts in the mindset of the person who is looking at the ads and get them to a point where they can reflect upon certain words that one could define as hot words or keywords that get thrown around a lot but are not necessarily defined in the most proper context," said New York University's Imam Khalid Latif, a cleric who is promoting the project in a YouTube video created by the Islamic Circle.

Not a good idea,in my opinion it won't do much good,or any good.